Curriculum
Comprehensive breakdown of the Business Blueprint program
Program Overview
The Business Blueprint curriculum is carefully designed to provide a logical progression from fundamental business concepts to practical implementation. Each week builds upon previous lessons, creating a comprehensive foundation for entrepreneurial success.
Understanding the Business World
The Truth About Entrepreneurship
Core Topics
- The entrepreneurial mindset: myths vs. realities
- Different business models and structures
- Identifying personal strengths and translating them into business opportunities
- Understanding market trends and industry dynamics
Learning Objectives
- Understand what it truly means to be an entrepreneur
- Identify your own entrepreneurial strengths and areas for growth
- Recognize various business models and their applications
- Begin thinking like a business owner rather than an employee
Practical Application
Complete a personal entrepreneurial assessment to identify your strengths, motivations, and potential business areas. Create an initial journal documenting your entrepreneurial journey, which will be built upon throughout the program.
Finding Business Opportunities
How to Spot Gaps in the Market
Core Topics
- Market research techniques and tools
- Identifying pain points and unmet needs
- Evaluating competition and market saturation
- Testing the viability of business ideas
Learning Objectives
- Develop effective market research skills
- Learn to spot opportunities that others miss
- Evaluate potential business ideas objectively
- Create preliminary criteria for viable business concepts
Practical Application
Conduct basic market research on 2-3 potential business ideas, analyzing demand, competition, and market trends. Develop a simple scoring system to evaluate business opportunities based on market factors.
Developing Your Business Idea
Turning Your Passion into Profit
Core Topics
- Refining your business concept
- Creating a unique value proposition
- Customer persona development
- Product/service market fit
Learning Objectives
- Transform general business ideas into specific concepts
- Articulate what makes your business idea unique
- Understand your ideal customers and their needs
- Test assumptions about your business concept
Practical Application
Develop customer personas for your target market and craft a compelling value proposition for your business. Create a simple prototype or mock-up of your product/service for preliminary feedback.
Crafting a Business Plan
The Blueprint for Success
Core Topics
- Business plan fundamentals and structure
- Setting realistic goals and milestones
- Financial projections and budgeting
- Resource planning and allocation
Learning Objectives
- Understand the components of an effective business plan
- Create a roadmap for your business's first year
- Set meaningful business goals and metrics
- Develop preliminary financial projections
Practical Application
Begin drafting your business plan with clear sections for executive summary, market analysis, operational plan, and financial projections. Create a timeline of key milestones for your first year in business.
Marketing Foundations
Building Your Brand and Attracting Customers
Core Topics
- Brand identity and messaging
- Digital marketing essentials
- Cost-effective marketing strategies
- Building a marketing funnel
Learning Objectives
- Develop a compelling brand identity
- Create effective marketing messages for your target audience
- Understand marketing channels and their appropriate use
- Build a basic marketing plan on a limited budget
Practical Application
Create a brand style guide including logo concepts, color scheme, and messaging guidelines. Develop a 3-month marketing plan with specific channels, content ideas, and budget allocation.
Business Operations
Systems and Processes for Efficiency
Core Topics
- Creating operational workflows
- Tools and technology for small businesses
- Managing suppliers and partnerships
- Quality control and customer service systems
Learning Objectives
- Design efficient operational systems for your business
- Select appropriate tools and technologies
- Develop quality control procedures
- Create exceptional customer service protocols
Practical Application
Map out your business's operational workflow from product/service creation to delivery. Research and select key tools and technologies needed to start your business efficiently.
Financial Management
Budgeting, Pricing, and Financial Sustainability
Core Topics
- Basic business accounting principles
- Strategic pricing methodologies
- Cash flow management
- Funding options for small businesses
Learning Objectives
- Understand fundamental financial statements
- Develop strategic pricing for profitability
- Create cash flow projections
- Explore appropriate funding options for your business
Practical Application
Develop a pricing strategy for your products/services based on costs, competition, and value. Create a 12-month cash flow projection and identify potential funding sources if needed.
Launch and Growth Strategy
Taking Your Business to Market and Beyond
Core Topics
- Creating an effective launch plan
- Customer acquisition strategies
- Measuring business performance
- Planning for growth and scaling
Learning Objectives
- Create a comprehensive launch strategy
- Develop techniques for acquiring your first customers
- Establish key performance indicators for your business
- Understand pathways to growth and scaling
Practical Application
Finalize your business plan including a detailed launch strategy with timeline and execution steps. Prepare a presentation of your business concept and plan for feedback from instructors and peers.
Learning Materials
Course Workbook
A comprehensive workbook with all lecture materials, worksheets, and templates to guide your business development journey.
Session Recordings
All live sessions are recorded and made available for review, ensuring you never miss critical content.
Templates & Tools
Business plan templates, financial spreadsheets, and other practical tools to implement what you learn.
Discussion Forum
Access to a private community where you can discuss ideas, get feedback, and connect with fellow participants.
Ready to Start Your Business Journey?
Join our next Business Blueprint cohort starting July 08, 2025 and get the knowledge, tools, and support you need to build a successful business.
Register Now